Brides are a prime target for tuxedo rental sales.

This 3-part direct mail campaign brought a fresh face to a parity brand.

Client wore tux to pick up National ADDY.

Headline
You don't want to change him.
You just want to change his clothes.

Body copy
Only a few months to go, so before he's married to the notion of walking down the aisle in his own fashion, get him to Mitchell's for his tuxedo fitting.

We have over 50 years of formalwear experience and huge selections of designer tuxedos and accessories, from traditional to fashion forward.

Our 100+ locations make us handy for the rest of the wedding party, too.

Once your guy sees how well he can pull off a worldly look he may even go back to jeans that look good on him. Wouldn't you just hate that.

Mitchell's Formal Wear
Consider it done.